Established in 1998, this fair has become a platform for the release of foreign ice cream on the Chinese market when Chinese consumers have shown a growing interest in this type of sweet.

According to Director of the China Association of baking and confectionery industry, head of the organizing Committee of the fair, Zhang Syaogana, at the exhibition area of 40 thousand square meters and has more than 1,000 booths, where various products and services associated with the industry of ice cream, including specialty prepared foods, raw materials, equipment and packaging cold chain.

Tommaso Battaglia from the Italian company Pregel ice cream said that his company's first time participating in the fair, and they brought original products in the hope of entering the Chinese market.

Constantine Dotsenko, sales Manager of the Kazakh company the Fringe, said his company respects the traditional technology of dairy products manufacture of ice cream. Now the company's products are sold to Xinjiang Uygur Autonomous region /Northwest China/.

"To participate in the fair we conducted a study of the ice cream market in Tianjin, Jinan, Hong Kong, Shanghai and other Chinese cities and decided to promote our brand in the East China region," said K. Dotsenko.

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