SIAL China, the leading food exhibition Asia and one of the largest in the world. Almost 20 years it reduces turnover: it is visited by more than 110 thousand professionals. It is mainly the players of the retail market, HoReCa, trade, production and services in the food industry. Exhibition in China is included in seven exhibitions of food, led famous brand SIAL Paris.

The exhibition sets the benchmark for overseas companies entering the Asian market, and gives them valuable information about the trends and innovations of the regional food industry, particularly meat, dairy products and beverages. SIAL helps professionals to see the main trends of the year, to exchange knowledge and experience with colleagues from 200 countries, to develop cooperation with Asian companies.

The exhibition Cherkizovo Group will present Chinese consumers with a wide range of products from poultry and pork, and smoked sausage. In February of this year, 30 Russian enterprises received the right to supply poultry products to China, in particular the company Cherkizovo group – the largest manufacturer of meat products in Russia. The list includes "the Vasilievsky poultry factory" (Penza oblast), "Lisko-broiler" (Voronezh region), "Mosselprom" and "Petelinskaya poultry farm" (Moscow region), "White bird – Kursk" (Kursk oblast), as well as the producer of Turkey "Tambov Turkey". It provides access to one of the largest world markets for animal products helps in diversifying geographical and product portfolio, creating essentially a new distribution channel.

The export of meat products is one of strategic directions of business development of the Group. The company is increasing exports to the CIS and the Eurasian economic Union, developing markets in the Middle East, as well as considering the possibility of supplying its products to other regions of the world. Already concluded the first contracts and deliveries of poultry products to distributors in the PRC.

"We are interested in the Chinese market, as well as other countries in South-East Asia, – said the head of the export of Group "Cherkizovo" Andrey Terekhin. – This region is traditionally a large importer of meat. We offer Russian products is of high quality, attractive price and meets all the requirements. We have a wide range of products from poultry meat and, given the significant demand in China, it will definitely find its customers. I hope that soon we will play in this market a prominent role".