He noted that currently there are differences between the valuation of the market of illegal products both from the regulators and by the participants and experts of the market.

In his speech Alexey Kedrin has presented the draft structure of the Program to combat the illegal market of alcoholic production, the decision on which creation was accepted in July. The development of such a document is evidence that the Public Council, including manufacturers, is aware of its responsibility to society, including prevention of illegal market.

The next step is to establish specific goals and objectives, and key performance indicators of the Program.
Earlier, the manufacturers noted that the development of the brewing industry in Russia needs to develop a long-term comprehensive measures to combat the illegal market. So, the President of the company "Baltika" Lars Lehmann has stated about its readiness to invest significant resources in protecting the interests of bona fide market players. He took the risk of illegal beer market one of the key threats to the future of the industry.

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"Brewing company "Baltika", part of Carlsberg Group, a leading brewer in Russia and the largest exporter of Russian beer. Baltika owns eight Breweries in Russia, a wide portfolio of brands. The company is a significant part of Carlsberg Group and its region (Eastern Europe), which also includes Azerbaijan, Belarus, Kazakhstan and Ukraine. The production of "Baltika" is represented in more than 75 countries. Due to the high quality brands of the company are holders of more than 670 Russian and international awards of professional and consumer contests.