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"PAVA-PAVA" appeared on the market of sausage products
Trading house "Cherkizovo" has started sales of sausage products from Turkey under the brand "PAVA-PAVA". The output of the brand in a new segment was a response to the request of consumers, sales of this category of products in Russia in the last year demonstrate double-digit growth.
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The first shipment of sausages from Turkey meat under the brand "PAVA-PAVA" in the Federal retail network began this week. Now their lineup includes three kinds of products – sausage, ham, Marble and fillet "Gentle." All products are made from 100% Turkey meat (breast fillets and thighs). Their composition is high protein and low fat. In the future, the range of meat of the line "PAVA-PAVA" will be expanded.

Products under the brand "PAVA-PAVA" made in 2017 at the enterprise "Tambov Turkey" created by Cherkizovo Group and Grupo Fuertes Spanish on a parity basis. Directory of brand products includes chilled sliced meats, and a variety of semi-finished products with the addition of natural spice – burgers, fried sausages, schnitzels, etc. For the production of "PAVA-PAVA" is Turkey a special breed, whose meat contains a minimal amount of fat. The farm, which is cultivated Turkey "PAVA-PAVA", located in ecologically clean area of the Tambov region. In 2019, the brand "PAVA-PAVA" received the award "product of the year" in the nomination "Healthy food category "meat Dishes of Turkey".

Currently, sales of sausage products from Turkey to Russia are growing more rapidly than the market of sausages in General. According to Nielsen, over the last 12 months sales volumes of sausage products from Turkey increased by 10% in volume and 19% in monetary terms. As shown by the surveys in this category consumers are waiting for new proposals from the brand "PAVA-PAVA". Before the launch of all new products were tested by consumers and received the highest possible evaluation.

"The growing popularity of sausages from Turkey meat is largely due to the trend in healthy eating. Because Turkey diet and hypoallergenic meat that is rich in protein, is nutritious and useful product, suitable for the diet of children. We've been thinking about starting a sausage "PAVA-PAVA" is a logical stage of development of the brand, which in the three years of its existence managed to win the love and confidence of consumers", - says the head of the Department for relations with state authorities and public organizations of the Group Anastasia Mikhaylova. According to the survey company Ipsos, the level of knowledge of the brand "PAVA-PAVA" in the key markets of Moscow and St. Petersburg today is 79% and 88%, respectively[1].

 

About Cherkizovo Group

Cherkizovo group is Russia's largest producer of meat products. The group is among the three leaders on the market of chicken meat, pork and processed meat products. The Cherkizovo group includes 9 poultry farms-full cycle 16 modern pig complexes, meat processing plants 8 and 9 feed mills and 300 thousand ha of agricultural land. In 2019, the Group "Cherkizovo" has made about 1.2 million tons of meat products. Consolidated revenues of the company up to 2019 totalled 120.1 billion rubles. Among the brands of the group "Cherkizovo", Petelinka, Chicken Kingdom, "PAVA-PAVA". The advantage of the company is vertical integration, which connects every link in the agricultural chain, from grain production to production of finished products, ensuring product quality at all stages. www.cherkizovo.com

 


[1] The surveys were conducted from February 10 to March 1, 2020 among women 20-55 years - buyers of chilled Turkey meat and semi-finished products from it. Sample size: Moscow – 400 interview, St. Petersburg – 400 interview.



Translated by service "Yandex.Translation"
Источники: Agro2b
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