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Netherlands: milk packages instead of museum tickets
The Rijksmuseum in Amsterdam is gearing up for its reopening this Saturday by releasing a food packaging range.
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  • Supermarket chain Albert Heijn is stocking the branded dairy products, which feature 16 masterpieces from the museum’s collection.
  • Rembrandt’s The Night Watch, Vermeer’s The Milkmaid, a self-portrait of Van Gogh are among the works featured on milk cream and yoghurt packaging.
  • The campaign, which runs until 5 May, aims to stimulate discussions on art in households across the Netherlands, and the packages will offer buyers the opportunity to collect discount coupons for reduced entry for adults to the Rijksmuseum.
Источники: Unipack.ru
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