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Revenue Valio after the embargo was reduced by 36%
Despite the difficulties, Valio has not ceased business in Russia, and Russia remains a strategic market for the group.
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Net sales of the Finnish dairy company Valio in Russia in 2014 fell by 36% to 258 million euros regarding the company's forecast of the food embargo. This is stated in the message of the company.

"Net proceeds Valio Russia in 2014 amounted to approximately 258 million euros, and under normal conditions it was expected to exceed 400 million euros, according to the summer forecast", - said in a release.

"The positive development of exports to Russia collapsed in early August because of the embargo, and hundreds of millions of litres of milk had to be processed in industrial butter and milk powder for sale on the world market, and prices were record low", - explained in the report the effect of food embargo Russia.

Lower sales and margins of production forced Valio reduce the purchase price for raw milk and to reduce staff, recalled in the company. Russia accounted for about 37% of the exports of the Finnish company in 2014.

"Despite the difficulties, Valio has not ceased business in Russia, and Russia remains a strategic market for the group", - TASS was told at the press service of Valio in Russia. The Finnish company intends to develop the range in Russia and focuses on his own production in Yershovo (Moscow region). Thus, after the introduction of bradenburg, Valio localized in Russia the production of processed cheese, cream, milk, yogurt, cottage cheese desserts and butter. Earlier in the Russian Federation the Finnish company was only producing processed cheese in triangles and drinking yoghurt.



Translated by the service "Yandex.Translation"
Источники: ИТАР-ТАСС
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