Samara, April 13, 2015 - X5 Retail Group, one of the leading food retailers in Russia, announces aboutconcani integration in Federal trading network "Pjaterochka" 103 stores previously operating under the brand name "Pokapoka" in the Samara region.

The acquisition of these stores was held October 2014 In the course of integration, which began in November 2014, was the reconstruction of the shopping facilities and rebranding. April 12, in Volzhsky village centre was opened under the guise of "roundabout" 103rd brendirovannyj shop with an area of 400 sq m.

In all 103 stores that went under the brand name "Pyaterochka", reconstructed in accordance with the new concept of the network. Federal trading network was able to preserve the majority of sotruniki who worked in these stores to acquisition (about 1000 people), after which they underwent additional training in the latest standards and techniques.

Trading network "Pjaterochka" in the Samara region today consists of 281 of the supermarket. Also in the region are working 16 Perekrestok supermarkets and 5 hypermarkets "Karusel". And only in the Samara region, the number of X5 employees, including employees of stores three networks, two distribution centers and office is about 6,000 people.

Thanks to the opening of new stores X5 in the Samara region, local manufacturers have received additional opportunities to market their products and promote them to other regions where you develop a trading network. The proportion of products from local suppliers in the Samara range of stores X5 Retail Group is 30-35%, and in some categories, such as bakery, confectionery, grocery, dairy products reaches 70-90%.