X5 Retail Group, one of the leading Russian food retailers, has acquired 100 shops of a trading network "Coeduca" in Orenburg and Orenburg region. Because of this X5 is almost three times uvella its representation in the region.

The total area of the shops that went under the management of X5 Retail Group – almost 63 thousand in sq. m., trading area – 36,7 61 sqm supermarket is located in Orenburg, the rest in the Orenburg region. In a trading network "Pjaterochka" will be rebranded 96 objects, the rest in "Crossroads". It is planned that the process of integration of all stores will be completed in November this year.

All the stores will be remodeled in accordance with the new concepts of trading networks "Pyaterochka" and "Crossroads." Range networks is focused on expanding the offer of food products in the category "fresh" (fruit, vegetables, meat, fish, dairy products), which contributes to the strengthening of cooperation X5 with local suppliers. Pricing policy of "Pyaterochka" and "Perekrestok" is aimed at all social groups. In both retail chains are held regularly popular with buyers promotions and programs seasonal discounts.

The active phase of development of the X5 in Orenburg and the Orenburg region was launched last year. First in Orenburg the "Pyaterochka" shop opened in February 2014. Before the transaction, X5 was present in the region with 54 "Roundabout" and 1 hypermarket "Carousel". The nearest distribution centers that cater to the trading network of the X5 in the region, located in Samara. Under the agreement, the X5 will also be used to provide the supply of goods to its stores active RC networks "Coeduca" in Orenburg.