The canadian government announced plans to invest 6.4 million canadian dollars over three years to the promotion of canadian beef on the world market and the establishment of the canadian trademark for the production of beef.

Funds will be used to support the development of market for canadian beef under the three-year plan for the promotion of canadian meat in key regional centres in Asia, Europe, North America and Latin America.

The campaign is aimed at increasing consumer confidence and interest in canadian beef. Lawrence Macaulay, Minister of agriculture and agri-food sector in Canada, announced planned investments, said: "Canadian farmers and ranchers are proud to produce safe and high quality product. These investments will help to strengthen the position of canadian beef brands in the world, which will boost the profits of our farmers and their family."