Sale of lapel badges and fridge magnets "Drink of the Estonian milk" worth one Euro began on Sunday in the Estonian supermarkets of the trading network. Foundation of Estonian milk to aid producers reported and Agricultural chamber of Commerce of Estonia.

"Given consumers' preferences, and we are interested to Estonian milk was consumed in Estonia and abroad. To support domestic manufacturers, we offer all residents of Estonia to acquire a badge or fridge magnet. Today you can buy them at the box office the biggest of Tallinn Maxima stores and online store e-Maxima. They can be purchased in all shops of our network", — said the Director of public relations of Maxima Eesti Katja Ljubibratic.

Income from the sale of Souvenirs will be distributed to the Fund Estonian milk on research projects and training of milk producers. In early October, the supermarket chain Maxima Eesti urged all residents of Estonia support the idea of Trade-agricultural chamber of Estonia drink more domestic milk and thereby set the record for the consumption of local products. Chairman of the Estonian agricultural chamber of Roomet Syrmos noted that the call aims to support local farmers, many of whom were forced to stop production in a difficult economic situation.

The crisis in the dairy sector affected manufacturers not only in Estonia but also in other EU countries, caused largely by the economic sanctions of Russia, which ceased the import of almost all agricultural products. It's painful impact on her Western neighbours, which have traditionally sold a lot of dairy products.

Estonia now produces about two times more milk than it can sell. According to the Trade-agrarian chamber dairy herd of Estonia over the last two years declined more than 10 thousand heads, representing more than 10% of the total number of dairy cows in the agricultural sector.

World food day (World Food Day) is celebrated annually on 16 October. The purpose of the day proclaimed by the UN in 1979, is a reminder to people about the world food problem of hunger, malnutrition and poverty.