In the past year under the brand "Petelinka" has sold more than 68 tons of chilled chicken meat, which is 25% higher than the 2016. Among the factors contributing to sales growth include optimization of assortment and improvement of recipes.
Having carefully studied the moods and trends in consumer preferences, the company launched an advertising campaign "Pure product", because the products from "Petelinka" there are no growth hormones, antibiotics, preservatives and E supplements. The range of semi-finished products of the brand include chicken, beef, ready-made products for baking and product line for the grill. Thus, "Petelinka" is committed to get rid of the common myth about the dangers of semi-industrial production because of the opacity of their composition. This factor played an important role in increasing sales of the brand.
"Petelinka" is the most famous and popular Russian brand of chilled chicken meat and the # 1 brand in Moscow and Moscow region. Semi-finished products "Petelinka" — a natural dietary product one hundred percent chicken and natural spices. "Petelinka" is recognized as the National trade Association "the Product of the year". Petelinskaya poultry farm in the Odintsovo district of the Moscow region there are already more than 50 years.
About the company:
Cherkizovo group is Russia's largest producer of meat products and animal feed. The group is among the three leaders on the market of chicken meat, pork and processed meat products. The Cherkizovo group includes 8 poultry farms of full cycle, 16 modern pig complexes, meat processing plants 6, 8 feed mills and more than 287 thousand hectares of agricultural land. In 2017, the Group "Cherkizovo" has made about 1 million tons of meat products. The company's consolidated revenues by year-end 2017 amounted to 90,5 billion rubles. The advantage of the company is vertical integration, which connects every link in the agricultural chain, from grain production to production of finished products, ensuring product quality at all stages. A priority for Cherkizovo Group is a high quality product and meeting the needs of customers. The popularity of the products of Cherkizovo in Russia show a high level of brand awareness and customer loyalty.
Translated by service "Yandex.Translation"
