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Thursday, 18 October 2018

Innovation and consumer education must be in balance to artisan cheesemaking has evolved

To be a small cheese maker in the US - not the most profitable business. And maintaining a sustainable business model is one of the biggest problems faced by small artisan dairies of the country. Innovation and consumer education must be in balance to artisan cheesemaking has evolved, sure, the American cheese society.

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Nora Weiss, Executive Director of the American cheese society stresses that small dairies in the US producing a really good product in a variety of flavors that meet the diversity of this country.

- Small American cheesemakers produce a product in the traditional way, offering innovative products that delicious but unfamiliar to the consumer. Consumers often do not understand the real value of the product, unlike the industrial producers, small production is often forced to charge the consumer the full cost of the product, to be able to earn a living, says Nora Weiss.

To help the consumer understand the true cost of artisan cheese of the United States, the American cheese society has launched in October a campaign to educate consumers. On the website www.americancheesemonth.orgpresents ideas for conducting tastings, discounts, promotion, menus, and so on.

Besides running the website https://cheesemaking.com. He connects cheesemakers and retailers, merchants who are looking for something special for the consumer.

The Association is struggling to raise the level of professionalism in the industry, offering a variety of certification, providing documents, providing a Glossary and studying the shortcomings of the products. Additionally, the experts from the American cheese society develop strategies to cope with certain shortcomings, if any detected.

The goal of the Association is also in the fact that in the coming years to have a certified cheesemaker designation that will show by the producers that they have reached a certain level, - said Ms. Weiss.

Photo:

upakovano.EN

Translated by service "Yandex.Translation"

Источники: Dairynews

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