The award "Product of the year" is awarded to most popular goods of mass demand. Win product in this category evidences a good marketing strategy and, as a consequence, the recognition by consumers. Award "product of the year" is well known in all regions of the country. The credibility of the awards confirmed its high status – the contest is supported by the National trade Association, Moscow international business Association, chamber of Commerce and industry of the Russian Federation and Moscow government. The experience of the contest shows that the winners of the award, not in words but in deeds are recognized leaders in the consumer market.

"Petelinka", which became a laureate in category "Chicken meat" – the # 1 brand in the Moscow market for over 10 years, and in March 2018, the brand has become a leader on the market of St. Petersburg. This is the result of a great team of professionals. It aims to improve the quality of life by offering safe products that meet the requirements of buyers. New products, manufactured under this brand are created on the basis of a careful study of demand, taking into account all requirements. For the production of "Petelinka" uses only natural ingredients and does not use artificial flavors, preservatives, colorants, GMOs. Unique technology allows to preserve the natural goodness in the final products. "It's always nice to receive the award "product of the year" as a sign of confidence in the quality of the product and evidence of daily consumer choice," confirmed the company representatives at the award ceremony.

"PAVA-PAVA", the youngest brand in the portfolio of the company, received the award in the category "Environmentally friendly meat". This is no accident: "PAVA-PAVA" made in the Tambov region, which occupies the first place in the ranking of the environmentally friendly regions of Russia. In just six years of existence on the market, the brand has managed to become the # 1 brand in the category of Turkey in Moscow and St. Petersburg thanks to the coordinated and professional work of the team. This is a huge achievement that the company is rightly proud of.