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Wednesday, 24 April 2019

Study: Russians in March were more likely to buy chocolate, milk and coffee

Index "Coffee with milk", reflecting the volume of purchases by Russians of chocolate, coffee, milk, bottled water and the dynamics of prices in March increased by 3.9% compared to February, according to the research of holding "ROMIR", which is available to RIA Novosti.

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"Index "Coffee with milk" in March, added 3.9 percent to February's value, making it the mark of 996 PP For the year "Coffee with milk" "thin" for 0.4%. Such dynamics is probably due to a temporary glut of Russian chocolate. They began to buy actively, in particular, and as gifts for the holidays in February. So in March, the chocolate is lost in the amount and relative to February and compared to last year", - noted in the study.

Compared to February of last month, the Russians bought 3.9% more water, 4.5% more coffee and 8.5% more milk. Chocolate was purchased less than 0.6%. The price in March rose water (4.2%), chocolate (2.4%), milk (0.1%) and fell to coffee (of 4.6%).

If you compare the purchase March 2018, the index "Coffee with milk" dipped due to a sharp reduction in price of coffee by 7.4%, reduction of volume of purchases of chocolate 11.4% and water by 12.5%. These negative changes were not offset by any increase in the volume of purchases of coffee (plus 7.9%), and milk (plus 4.6 percent) or by rising water (plus 16.6%) and milk (plus 2.3%) at almost the same price on chocolate (plus 0.9 percent).

"This category of goods is a clear indicator that speaks of social stability and relaxation in consumer behavior. Analyzing index "Coffee with Milk" for the past many years, we noticed that the desire to give yourself and your loved ones the joy comes when the people become more confident in the current economic situation and its future. This consumer behavior demonstrates optimism," commented the results of the study, the President of holding "ROMIR" Andrey milehin.

Photo:

davydov.in

Translated by service "Yandex.Translation"

Источники: РИА Новости

Новости net.finam.ru