The idea to release a Federal brand of sausage products from poultry meat occurred in 2014. Then the market situation has prompted many domestic manufacturers to increase production volumes of poultry meat. It was stated a large number of investment projects, market players sought to fully replace imports of this meat. All testified to the fact that the saturation will come overproduction. Even then, the Group "PRODO", suggesting a coming surplus of poultry, and therefore, reducing the profitability in the industry took the policy of increasing the proportion of deep processing in production of their poultry farms, produce products with higher added value.

At the start of the Federal brand of "Clear hill" combined the most popular items of the four local brands of chicken sausage, which a small amount of produced poultry Group. The increase in the share of products of processing in the total production of the farms was justified by the fact that the sausage is less susceptible to fluctuations in the price of goods than poultry.

In 2015, "Clear hill" began to produce 3 poultry, 3 meat packing plants "PRODO". This is the only brand of processed meat in Russia, which is available in 5 different regions. The brand launch was accompanied by massive advertising campaigns in the regions and in many retail outlets. Was involved in all marketing channels: TV, radio, outdoor advertising, promotions, point-of-sale, press publications. Delicious and healthy products in a vivid and memorable packaging immediately attracted the attention of buyers. In Tyumen, where traditionally popular sausage products from poultry meat, "Clear hill" quickly became the # 1 brand in terms of sales.

Massive is capable to cause interest of buyers, but the fate of the brand sales depends on whether at the height of flavor and quality. "Clear the hill" has fully justified the expectations of consumers, which, however, is not surprising, because the products under this brand are manufactured on the modern equipment of poultry grown in the poultry farms "PRODO".

Consumer surveys have shown a growing interest in the new brand. Depending on the consumer preferences in different regions the range is "Clear slides" are different, but in General it is already more than 150 items: chicken delicacies and rolls, cooked sausages, frankfurters, wieners, ham and dumplings. The brand entered the three key brands in meat processing Group "PRODO" along with the brand "Klinskoe" and "Omsk bacon". "Clear the hill" is sold in more than 40 regions of Russia. In the segment – sausage products from poultry meat "Clear hill" - the # 1 brand in the Russian market in knowledge and consumption.*

"We are very pleased that for 5 years at "Clear hills" got a lot of fans and appreciate the prospects of the brand in the near future. Studies show that because of the decline in purchasing power in 2020 in the FMCG sector is increasing the share of products of medium and low segment. Products of the brand "Clear hill" of light, dietary and more affordable chicken offer a great combination of price and taste," says marketing Director of category "Cold beverages" Group "PRODO" Natalia Hafizova.

*According to the study "Reindex" carried out by LLC "Ipsos KOMKON"