The market leaders were selected out of 300 potential candidates, Russian and foreign companies. This is a landmark event for the food market of Russia and recognition of the company "Essen Prodakshn AG" one of the best at the international level.

Trade mark "Maheev", as in 2019, was named one of the best among the largest and most famous international food brands such as: Grinfild, "Buttermilk", "Frutonyanya", "Makfa", "Miratorg", "Hot stuff" and others.

Inna Popova – head of marketing Department "Essen Prodakshn AG":

Participating in such projects, we receive independent feedback from their consumers. Of course, it is important to understand how the trade mark "Maheev" attractive to a buyer, known among the respondents, what kind of relationship with our brand of Millennials.

To be among the participants to a high level for the Russian Federal brand, "Mach." The award increases the power of the brand, it is a powerful message to the end user, who focused our marketing strategy. Given this, we should first of all focus on your target audience, to be flexible, especially in the current trends of the variability of consumer behavior in the context of the pandemic.

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* "The strongest brands are those for which the consumer has voted and the ruble, and heart." A. M. Demidov, General Director (CEO) of the Russian division of GfK in 2019.

https://www.gfk.com/ru/press/pobediteli-premii-best-brands-2019-objavleny-v-rossii

Best Brands indicates the direction of development, changes in lifestyle and thinking of the consumer, under which we are required to dynamically adjust. The award requires the nominee to maintain its leading position and to justify the confidence of the consumer. We plan to continue active participation in such events, thereby confirming its competitiveness.

Best Brands is an independent international marketing award, based on studies of the attitudes of consumers without a jury, without the possibility of influence on the outcome. The choice of the best brands, Best Brands is based on the evaluation of commercial success of the brand, and on the assessment of emotional appeal among consumers. The basis of determining the leaders of the analytical center of the award, the GfK is examining feedback from customers obtained in the course of a representative survey and panel data analysis that ensures transparency and objectivity at all stages.

Best Brands combines the award in the field of marketing and demonstration of the results of the study GfK. Members can see the objective results of his success in business: "market Share" — "Share of Market" and to discover the extent of the emotional response of consumers to the brand: "Share of soul" — the "Share of Soul". Through this approach, the nominees can only be those companies that:

• Has won the trust of customers
• Caused positive responses and emotions
• Distinguished by the innovative approach to communication with consumers

· Achieved commercial success

The award was established in Germany in 2004 as an annual project of the communication group Serviceplan supported by the global partner, research firm GfK, and for 16 years was ranked in Europe one of the key positions in the marketing industry. The award has established itself in many countries, it is awarded in Germany, France, Italy, Spain, UK, Belgium and China. 2019 Best Brands debuted in Russia. Methodology for research of brands and the effectiveness of marketing is a unified standard for defining companies that are leaders in all countries for the award.

Alexey Dorofeev, General Director of the Russian subsidiary of GfK:

"Multi-factor method of research Best Brands take into account three dimensions of brand strength: a commercial success, emotional capital of brands in the "home" category, as well as cross-categorical the potential to enter into adjacent categories or other markets. Today it is the most objective approach to the assessment of the current state of brands and their potential in the broad context of "market brands" in the country" (from Forbes magazine)

Information about company "Essen Prodakshn AG":

JSC company "Essen Prodakshn AG" - one of the largest food producers in Russia. The annual turnover of the company in 2019 amounted to 23.26 billion rubles. TM "Maheev" - brand №1 in Russia in the category: mayonnaise, ketchup, jam, pickles, mustard.

The company annually produces more than 243 thousand tons of finished products: 142 thousand tons of mayonnaise, 42 thousand tons of tomato products, 9 thousand tons of spices, 12 thousand tons of jam, jam, 38 thousand tons of confectionery products.

In total, in grocery price list of the company includes 247 species the production of sauces, confectionery products and jams. Today production "Maheev" are sold throughout Russia, but also in 32 countries of near and far abroad. The export share exceeds 15% of the total sales of the company. The company's products in the leading Federal and regional retail chains such as X5 Retail, Magnit, Lenta, МETRO. The share of retail chains account for over 40% of total sales.

Confectionery production "Essen Prodakshn AG" presents one of the most powerful production sites in Russia. Each year it produces more than 38,0 thousand tons of products: bars, tubes and candy jelly, fondant, truffle and mix of toppings and candy on the base of hollow wafer.

General Director – Leonid A. Baryshev.