The main reason for the sales decline was the weakening of the Euro and the pound against the U.S. dollar in real terms consumers not to buy or consume less dairy products. On the contrary, Euromonitor has fixed the stability and growth of these indicators in 2015.

Because in a world entrenched tendency for a healthy lifestyle, consumers began to pay more attention to dairy products. Snack manufacturers, in turn, strive to catch up the trend and to expand the business in the direction of the dairy, says Product.by.

The global dairy market sales volumes grew in 2011 with a figure of 474 billion to $ 501 billion in 2014. Then revenues fell to 454 billion in 2015 and 452 billion in 2016. In the ranking of the processors in the volume of sales in the first place in 2007, is a group Danone. In 2016 the company consolidated its position in the ranking. FrieslandCampina has risen from eighth place to seventh, the group Unileverу dropped to the eighth line.