For several years the non-alcoholic beer segment in Russia is growing steadily. In the first quarter of 2018, it increased by 30.5%* compared to the same period last year.

Brewing company Baltika is the undisputed leader of soft segment with a market share of over 50%*. Continuing to develop this segment, "Baltika" has started selling premium imported brands Kronenbourg 1664 Blanc Alcohol Free. It's a wheat beer, amber-cream colored with a light fruity aroma is produced in the heart of France, the city of Auburn.

Kronenbourg 1664 Blanc Alcohol Free will satisfy the most demanding gourmets and will be a great alternative to the alcoholic variety even in the middle of a busy day when you want to pause and enjoy the moment in the best tradition of French "art de vivre" - the art to enjoy life.

A new variety can be easily recognized by the characteristic for Kronenbourg 1664 Blancстильной bottle of blue glass of volume 0.33 l

Catherine Photokina, senior Director for development of licensed, low-alcohol and non-alcoholic brands of the brewing company "Baltika", part of Carlsberg Group: "Kronenbourg 1664 Blanc continues to gain popularity in the Russian market, as evidenced by the growth in sales of the brand and its volume market share by more than 2 times in comparison with indicators of last year. New non-alcoholic variety of this premium wheat beer will not only expand the product line of the brand, but will significantly increase the number of situations where consumers will be able to enjoy its excellent taste."

*data of retail audit research company Nielsen in relation to the markets in Urban and Rural Russia.

Beer Kronenbourg 1664 was born in the distant 1664 in the French province of Alsace, and since then keeps the tradition of true brewing art. Today Kronenbourg 1664 is the most popular beer in France, sold in more than 70 countries, with particular success in Europe, where one of the leaders among premium brands. The brand has won many awards, including the Gold medal of the prestigious international competition Brewing Industry International Awards in 2004.

"Brewing company "Baltika", part of Carlsberg Group — one of the largest manufacturers of consumer goods in Russia, 1996 — №1 in Russian beer market. Baltika owns 8 factories in Russia, a wide portfolio of brands. The company is a significant part of Carlsberg Group and its East Europe region, which also includes Azerbaijan, Belarus, Kazakhstan and Ukraine. Brewing company Baltika is a leading exporter of Russian beer: production of Baltika is represented in more than 75 countries. In 2015-2016, the production of "Baltika" appeared in the markets of Romania, New Zealand, Burkina Faso, Pakistan and Argentina. Brands of the company are holders of more than 670 Russian and international awards of professional and consumer contests.