Master class dedicated to the basic tools and techniques of merchandising. No water: practical steps convert the store on real case studies.

At the master class You will learn:

• What storefronts attract buyers;

• How to induce a customer to buy more, changing the layout of the store;

• What color range are the most appropriate for a grocery store;

• What kind of light increases sales and which lowers;

• Without unnecessary spending to create the atmosphere of the store, causing a desire to buy.

All participants of the master class can take a picture of your store and send photos, Ekaterina Bogacheva will give recommendations on what needs to change in the store.

Ekaterina Bogacheva: consultant in retail, consulting in the field of branding and merchandising since 1995, Practicing in Russia and CIS, founder of brand Academy of Merchandising. Scientific editor of translation and co-author of chapters of a textbook on merchandising in the City of sand "Principles of merchandising" (USA), author of the book – multimedia "Merchandising for retail employees of enterprises", the author of the legendary seminars: "Effective merchandising management with a desire to buy."

Read more about the master class