"We needed a collective story of a real family, almost Family Documentary, where everyone can learn. We decided to show real life without plastic smiles and coiffed well-dressed children" — says Anton Suslov, creative Director of advertising Agency MOMO Group, responsible for the creative concept of the campaign.

"Clear Hill" - is a dynamically developing brand of meat from poultry of the Group "PRODO". It produced six production sites of the Group and sales in 51 regions of Russia. For three and a half years since launch, the proportion of "Clear hills" on the Russian market has reached 23% in its category.

The advertising campaign of "Clear hills" started in late March. The commercial will be broadcast on major national channels in the cities of the Central, Volga, Ural and Siberian Federal districts. TV broadcast will support the advertising and digital placement.

"We want to help moms make the right choice. Products of the brand "Clear Slide" is made from dietary meat, poultry, grown in the poultry farms of the Group "PRODO". A diverse range will appeal to all family members, and now do not need every day to turn into an endless marathon called "What to buy? And what to cook?" says campaign Director for marketing of the category "Cold drink" Natalia Hafizova. "Clear Slide" you will always have the opportunity to spend time on themselves and their families. And then the happy moments will be more. After all, "Clear Hill" will always be to protect what you dearly!"

For reference:

Group "PRODO" – one of the largest agricultural holdings of the Federal scale in the market of poultry farming, pig breeding and meat processing. The Group enterprises are located in the Central, Siberian and Urals Federal districts of Russia. Business "PRODO" includes the full production cycle from production of raw materials to distribution of finished products. The band released more than 2,300 types of sausage products, products from poultry meat, chilled and frozen products and deli meats. Major brands "PRODO" - "Klinskoe", "Omsk bacon", and "Troekurovo", "Rococo", "WMKK", "Clear hill", "UMKA", etc. today, the Group unites companies with a total staff of more than 15 thousand people. Central office (OOO "PRODO Management"), located in Moscow.

More information about the company presented on the company website www.prodo.ru.